Media and Public Relations

This course is hosted by the Tacoma Police Department.

FBI-LEEDA is pleased to present a 4½-day course on media and public relations. Police cannot succeed without the support of the community they are sworn to protect. The image of an agency as a professional and ethical organization is vitally important. This course will guide the participants to promoting a consistent and positive public image of the department, enabling the community to perceive their police as a transparent organization they can depend on and trust. There are three key opinion influencers; participants  will  learn  how  each  can  positively  or  negatively  affect  public  opinion. Students  will  participate  in  media  training  with  numerous  desktop  and  on-camera exercises. Topics covered include; image, branding and perception, the media’s role in public  opinion,  managing  social  media  communications,  interview  preparation  and principles for communicating in a crisis event.

To register for this course, please follow the instructions on the class flyer linked below.


(253) 594 - 7948